"The Italian Food Exchange"

Campaign content production for Barilla.
A journey across Northern Italy that gave two strangers from different parts of the world an opportunity to connect over an epic adventure and a shared passion for food. 

For launch of the Secret Escapes and Barilla partnership, we spent 7 days exploring Northern Italy with @georginarkemp and @__schramm experiencing everything from Parma street food to a tour of ‘Nonna’s’ homes and traditional Italian cooking in a quaint village of only 16 residents.
Client:
Barilla, Secret Escapes
Deliverables:
The full production including the casting, planning and logistics, story-development, long-form video, launch video, and social content.
Locations:
Verona, Parma, Cinque Terre, Portofino
Director:
Ali Gallop
Producer:
Sabrina Shahawi, Craig Howes
DOP:
Jop Heemskerk, Fran Vansky
Photography:
Craig Howes, George Hiles
Photo: Craig Howes