Facebook wanted to showcase the creativity taking place on their platforms from both individual creators and from brands. We worked with the Facebook team to create 'Through the lens' as a campaign that took an authentic look behind the scenes to show diverse ways in which content is being created for mobile.

After creating 2 minute hero pieces for each of the creators, we produced a suite of 50+ social edits designed to be used with the paid media campaign across Facebook, Instagram and LinkedIn.